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Want a fresh perspective on where to next? Get a bit lost with all the marketing guff and want help executing a no-nonsense marketing plan built on a strong strategy? Good Business Better is here to help you create a smart marketing strategy and then put an accountable plan in place, that we will help you get done. No matter what you do, we love working out how your business works, where value is created and helping you do more of that. No fluffy metrics, no marketing speak - just a focus on growing your revenue and profitability. We are not a digital marketing agency here to sell Facebook or Instagram ads. We use our 15+ years marketing and strategy experience to help you understand what you need to do more of, and more importantly, what you can do less of, to grow your business. We are your secret weapon so you can do what you do, just a bit better. We have a range of marketing solutions to suit your budget. 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A marketing partner, is the same as having your own marketing manager without the hassle of managing staff and at a fraction of the cost. A marketing partner is an external partner to your business who provides all the marketing expertise you need - to build a smart marketing strategy; a clear and accountable plan to make it happen; and can also provide the assistance to get it done. Marketing partners are not to be mistaken with advertising agencies or digital/online agencies. Both are great at helping create creative content or run and execute online campaigns - both of which are tactics once you have a clear strategy and plan. Marketing partners will get to know your business so they can create a plan that suits you. They then may use an advertising agency, website agency or online agency to help get specific parts of that plan done. https://images.squarespace-cdn.com/content/v1/617b6cd230991c7912f607fd/1641609896624-F01TYATWDQZJCZFDVG7V/unsplash-image-0lrJo37r6Nk.jpg Why https://images.squarespace-cdn.com/content/v1/617b6cd230991c7912f607fd/1641610010429-LFQVS9O7FSI2WM1NVXLS/unsplash-image-mcSDtbWXUZU.jpg Why https://images.squarespace-cdn.com/content/v1/617b6cd230991c7912f607fd/1641611220830-EAEYXSC2QS641B7I38X0/unsplash-image-K8XYGbw4Ahg.jpg Why https://www.goodbusinessbetter.com/marketing-solutions daily 0.75 2022-01-08 https://images.squarespace-cdn.com/content/v1/617b6cd230991c7912f607fd/1641537247573-I39MSD5CZ0V8I3UL5S1T/unsplash-image-9cd8qOgeNIY.jpg Marketing Solutions - “I wasn’t sure where to next. Good Business Better really understood my business and gave me a marketing plan to run with. I haven’t looked back!” — Marcus, Business Owner https://www.goodbusinessbetter.com/marketing-solutions/what-help-does-my-business-need-to-grow monthly 0.5 2022-01-07 https://images.squarespace-cdn.com/content/v1/617b6cd230991c7912f607fd/aa23901a-a327-4cce-be5f-a3427b487363/unsplash-image-jj4LC7iKA6Q.jpg Marketing Solutions - What help does my business need to grow? - Still not sure? Still not sure? Let us give you some examples of what this looks like. Here’s some common questions we have been asked. We have a good business with revenue coming in, I’m just not sure what we should do next. Any ideas? We (founders/owners/senior leaders) have a heap of ideas on what to do, but we struggle to get time to do them. Can you help? How do I get a marketing strategy? My website looks ok, but I’m not sure if it’s doing what I need it to? I’m spending a bit on marketing but not really seeing the leads. What should I do? I think my competitors are getting more enquiries than me. What can I do? Our business has grown but we (founders/owners/senior leaders) have slightly different ideas about where to next. What can we do? I keep getting hit up by Facebook/Instagram/Google Ads agencies. How do I know if they are any good? Find out why a marketing partner could be right for your business here. https://www.goodbusinessbetter.com/marketing-solutions/is-my-marketing-working monthly 0.5 2022-01-08 https://images.squarespace-cdn.com/content/v1/617b6cd230991c7912f607fd/1641614934732-J2C7VJT2V8AP0LSAHC1O/unsplash-image-fg8tdcxrkrA.jpg Marketing Solutions - Is my marketing working? - Still not sure if you need marketing help? Still not sure if someone outside your business will really understand you and your business? Feel like you can do it by yourself? You’re not alone! The underlying principles are simple and straightforward once you understand them. Where many people get caught up is focusing on execution before they have a clear strategy. It’s a bit like building a house without a plan. You can bang up some walls, stick in a bath - but if you don’t have plan you are more likely to end up with a toilet in the kitchen! So that’s where we can help. We will not only help you understand the underlying marketing principles, we will also help you put together a marketing strategy with some key executions (your plan on how to build your house!). Still unsure, no problems! Here’s some example questions we have been asked before. Our clients know who we are, why do I need to do any marketing? I get told I need to do some marketing, but I don’t know where to start. What should I do? I spend $x on Facebook/Instagram/Google Ads each month - how do I know if it’s working? We do our own bit of marketing activity (events/newsletter/social etc.), what am I missing? I get contacted by Facebook/Instagram/Google experts all the time - should I be using one? How do I know what I should spend my marketing dollars on? We are busy doing a heap of marketing, but we are not growing as much as I’d like. Why? I have a marketing team who keep telling me we need to do more but I don’t know if it’s going to help. What should I do? I have someone who keeps posting on social, but I’m not really sure what it’s doing to help the business? https://images.squarespace-cdn.com/content/v1/617b6cd230991c7912f607fd/1641522605316-Z390VMAROKQCHMMKJGZZ/unsplash-image-1pAwJiCD60c.jpg Marketing Solutions - Is my marketing working? https://images.squarespace-cdn.com/content/v1/617b6cd230991c7912f607fd/1641522664864-GLJF2MFDYMKHITCGFSRF/unsplash-image-1ixT36dfuSQ.jpg Marketing Solutions - Is my marketing working? https://images.squarespace-cdn.com/content/v1/617b6cd230991c7912f607fd/1641522728553-5WJL06BW7TRS7V652OB6/unsplash-image-SoT4-mZhyhE.jpg Marketing Solutions - Is my marketing working? https://www.goodbusinessbetter.com/marketing-solutions/can-you-help-me-grow-my-business monthly 0.5 2022-01-08 https://images.squarespace-cdn.com/content/v1/617b6cd230991c7912f607fd/635f3cdc-0366-4947-ad94-44eda8053cbc/unsplash-image-afW1hht0NSs.jpg Marketing Solutions - Can you help me grow my business? - Show The first step is helping us understanding you and your business. We love working out what makes you tick! The best way to do this is 3 x 30 minute sessions with you, and/or key staff, where we get to learn about: Where your revenue comes from Which revenue streams are more important than others Who your ideal clients are and why How you qualify and win new business Who you compete against and how often you win How efficiently you deliver on your promise How your clients experience buying and consuming your offering What the ongoing relationship is like What your clients say about you Who are your key staff members https://images.squarespace-cdn.com/content/v1/617b6cd230991c7912f607fd/954e61e1-5da7-469a-9f46-f86fad2417d7/unsplash-image-82TpEld0_e4.jpg Marketing Solutions - Can you help me grow my business? - 2. Know The second step is really understanding your clients. There are three main things we do to get actionable insights from your existing community. Case Studies We will understand the journey your clients has been on from identifying the initial problem to finding the best solution - it helps you really understand your clients in their own words. We organise a call with nominated clients and run through 10 simple questions in under 30 minutes. We then write up a case study, which is great content for your sales team and website. Buyer Personas We then identify the common themes to help us classify your buyers, and find others like them. Commercial Insight The last piece is that we clarify what prospects don't know about their business but should. This is critical to helping shift from a transactional supplier, to a trusted partner that your clients can't live without. https://images.squarespace-cdn.com/content/v1/617b6cd230991c7912f607fd/4ef9204e-887d-4c9a-b7d1-517b5a7ab81a/unsplash-image-ZVprbBmT8QA.jpg Marketing Solutions - Can you help me grow my business? - 3. Grow This is where we take the insights from your business and clients to focus on the right activities to grow your revenue, with the right partners (where needed). There are two key steps. Get your house in order We make sure you have the right information your prospects value across the key touch points in their buying journey. Invite people in Once we have the right information and process in place, we then help you efficiently and effectively find more prospects so you can grow with the right clients (unfortunately this is where many people start and wonder why they fail!) https://images.squarespace-cdn.com/content/v1/617b6cd230991c7912f607fd/1641524515748-SWSBM9IIVAM69IJ92JB9/unsplash-image-afW1hht0NSs.jpg Marketing Solutions - Can you help me grow my business? https://images.squarespace-cdn.com/content/v1/617b6cd230991c7912f607fd/1641524599627-ZKR6ZV7KG2PGFYI758VH/unsplash-image-82TpEld0_e4.jpg Marketing Solutions - Can you help me grow my business? https://images.squarespace-cdn.com/content/v1/617b6cd230991c7912f607fd/1641524693898-OQM2U377HQEECC2NFMRW/unsplash-image-ZVprbBmT8QA.jpg Marketing Solutions - Can you help me grow my business? https://www.goodbusinessbetter.com/marketing-solutions/marketing-mentoring-and-coaching monthly 0.5 2022-01-20 https://images.squarespace-cdn.com/content/v1/617b6cd230991c7912f607fd/69ada139-8bd4-43a8-a2a1-fb79622cf58a/unsplash-image-v0H-vn0BixI.jpg Marketing Solutions - Marketing Mentoring and Coaching - Why marketing coaching and mentoring? It's hard to find good employees, and expensive to employ senior marketing executives. Investing in marketing coaching and mentoring allows you to build added value to your young marketer so they remain with your business longer. Plus, you get the added value of a senior experienced marketing manager at a fraction of the cost. A win-win for your young marketer and your business. What’s included in marketing mentoring and coaching? We can build a solution to meet your business and budget needs. The most common approach is committing to two days a month to review marketing strategy, current performance results and key areas of focus. What are common areas of development for young marketers? Many young marketers have experience running campaigns, or managing websites or posting on social. Mentoring and coaching can ensure your young marketer builds a broader focus not just on brand awareness of social engagement, but on value creation of your business. Some examples include: Building a strategy to focus on the key challenges for the year ahead, clearly linked to your revenue and profitability targets Having the right performance measures in place so the whole business can understand what marketing is working, and what can be done better - helping constantly maximise your marketing return on investment Knowing the key activities to focus on, and more importantly which marketing activities to ignore. Just cause there's a social channel for it, doesn't mean it's right for your business! Improving not just your marketing channels, but your whole buyer journey. Capable marketers can help your sales team better present your business, your customer support team provide a better client experience, and make sure every time your business interacts with a client builds your brand and client loyalty (and referral business) https://www.goodbusinessbetter.com/marketing-solutions/business-strategy-workshops monthly 0.5 2022-01-20 https://images.squarespace-cdn.com/content/v1/617b6cd230991c7912f607fd/c28eb391-f0e8-48bb-90a7-5ada5eaafd56/unsplash-image-fzOITuS1DIQ.jpg Marketing Solutions - Business Strategy Workshops - What is a business strategy workshop? A business strategy workshop is where you work out the most important things you and your team need to focus on in the year ahead to create the maximum value for your business. This is not always as easy as it seems. Many leaders may have a different view of what's important, and compete for resources to get it done. Running a business strategy workshop helps not only priorities the key challenges for the year ahead, but also align your team to have the tough discussions upfront. In addition, it's important to have a clear idea of what success looks like. This allows you to check-in throughout the year to see if you are on track with your plan. This also means you can make better decisions along the way, to make sure you are focussed on the activities that create the most value - and if other opportunities come up, you can easily evaluate against your existing plan. What's involved with a business strategy workshop? It's commonly run in-person off-site from your office so you can focus just on the future and create a plan, while minimising distractions of day-to-day operations. We have a clear structure we like to follow to help you tease out all the issues, confirm key priorities for the year ahead, allocate responsibilities and clarify success measures. In preparation, we will organise a short meeting prior to the workshop with key stakeholders to best understand your business and make the most of the time off-site together. What do you get from a business strategy workshop? It can depend on the team and business, but the key objectives we will meet are: A clear list of priorities for the period ahead List of success measures, so you can track how you are performing as you go Clear responsibilities so everyone knows what part they play Routines needed to help maintain transparency, accountability and momentum in achieving your goals Clear list of roadblocks that may impact your success so you can prepare accordingly